Event Marketing: Who, What, When, Why? Reaching the people who matter for your next nonprofit event
Melissa Russom (https://melissarussom.com/) is a strategic communications consultant who empowers organizations to engage more meaningfully with the people who matter most to propel their missions forward. She is a guest blogger today and is digging into fundraising...
The Nonprofit Industry’s Dirty Word and How to Use It to Your Advantage
The nonprofit industry as a whole hates the word “marketing”. It is a dirty word- never to be spoken. The only thing I can figure is that marketing is associated with for-profit business and nonprofits and their donors don’t like anything connected to the for-profit...
Ideal Donor Avatar: Why and How You Receive More Money with One
Are you wondering where your fundraising dollars will come from? Maybe you don’t know where to start finding those loyal donors. Maybe you’ve figured out that not everyone wants to be part of your organization. You know there are many that will love your cause and be...The Colossal Mistakes Nonprofits Make with Their Facebook Page (and how to avoid them)
Your organization has set up a Facebook page and assigned the admins. And business is going to pour in now! Right? A few months down the road you realize no one has posted so you quickly throw something up. The likes, comments, and shares flood in, right? Or maybe...A Simple Plan
About Me
Most nonprofit leaders lay awake at night trying to figure out how to fund their mission.
Hi! I'm Alesha.
I teach sustainable fundraising in a way that they can take action today so they can serve their clients.
I can help you move from just getting started funding your new nonprofit to gaining confidence in your fundraising and building relationships to knowing what works for your organization and looking at the infinite game when it comes to funding. I’ve worked with nonprofit Founders and written the book I HAVE MY 501(C)3! NOW WHAT?!? Your Blueprint to Starting Your Nonprofit Without Being the Sole Funder that lays the foundations for funding in a new nonprofit.
I’ve worked in Development (Fundraising) Departments in large organizations and I know the no cost, low-cost methods they use to bring in funding. I bring those sound strategies to the nonprofits I serve.