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Use Social Media to Gain Donors Pt 2

Use Social Media to Gain Donors Pt 2

Donor Funnel, Social Media, success

Last week, I talked about using the AIDA advertising format to design a donor funnel on social media and gain donors. To refresh your memory, AIDA is an acronym for Attention, Interest, Desire, and Action and is used in marketing and advertising. I remember in college...
Use Social Media to Gain Donors

Use Social Media to Gain Donors

Donor Funnel, Social Media

Nonprofit Leader (NL): We need to be on Social Media. Which ones should we be on? Me: Okay, what is your organizational goal Social Media will support? NL: I don’t understand. Me: Everything you do should be supporting an organizational goal- programs, financial,...

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