Appeal Campaign, Appeal Letters, Fundraising
It’s that time of year. The ghouls and goblins come out to play and not the costume-clad ones. I have heard these scary fundraising myths so many times in the last month that I wanted to address them in this Halloween edition of The Nonprofit Insiders Club....
Appeal Campaign, Appeal Letters
It’s appeal or fundraising letter writing time. It is so hard to get started writing and put something on paper that will bring in much-needed funds. There’s always a moment when I hit send on an email or put the last letter in the mailbox, that I feel the...
Appeal Campaign, Fundraising
Why should you be writing your fundraising letter now? The short answer is money. But why now? These three reasons are the ones every professional fundraiser knows (and they didn’t want me to tell you). #1- Funding is in your List After many years...
Appeal Campaign, Appeal Letters, Fundraising, Getting Started
In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal. Donors want to know three things: Why your organization? Tell your emotional story of why...
Appeal Campaign, Appeal Letters, Fundraising, Getting Started
This is part two in a three-part series on Appeals. We will look at fundraising appeals by the numbers to determine how much we need to ask for in our appeal and strategy to use. I hate math. Really. Hate. Math. But to do an appeal right, even those of us who...
Appeal Campaign, Appeal Letters, Fundraising
This is part one of a three-part series on appeals. Today, I’m demystifying the fundraising appeal creation process by using project management skills and its processes. Here is another skill to add to your resume- project management! Did you know when...
Most nonprofit leaders lay awake at night trying to figure out how to fund their mission.
Hi! I'm Alesha.
I teach sustainable fundraising in a way that they can take action today so they can serve their clients.
I can help you move from just getting started funding your new nonprofit to gaining confidence in your fundraising and building relationships to knowing what works for your organization and looking at the infinite game when it comes to funding. I’ve worked with nonprofit Founders and written the book I HAVE MY 501(C)3! NOW WHAT?!? Your Blueprint to Starting Your Nonprofit Without Being the Sole Funder that lays the foundations for funding in a new nonprofit.
I’ve worked in Development (Fundraising) Departments in large organizations and I know the no cost, low-cost methods they use to bring in funding. I bring those sound strategies to the nonprofits I serve.